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The journey
A love story for art, carried by two creatives since 2012.
We are photographers by training. For years, we practiced this craft with passion, capturing moments, building a clientele, sharpening our eye. But over time, we sensed that something was missing. Our work was going in circles. We needed to learn, to invent, to surprise ourselves.
It was Bénédicte who opened the first door. She began creating small visuals in Photoshop, images that belonged to no established genre, somewhere between the baroque, the sacred, and the urban. She printed them onto notebooks and bookmarks, which she gave to those around her. The reaction changed everything: people wanted these objects. They talked about them, passed them on. Without really planning it, we had found something.

Voglio Bene
We created a first brand, Bisni, Bénédicte's nickname, and built a small range around her creations: stationery, earrings, rings, mirrors, accessories. Simple objects, each carrying a singular world.
We began selling at the markets of the Montpellier region. And it worked. People connected with Bénédicte's universe, with her instantly recognisable style, with that way of weaving mysticism into street culture. Those markets were our first school: we learned to present our products, to listen to people, to understand what truly moved them.
Our local success eventually drew the attention of professionals from the decoration world. We partnered with them, and within just a few months we were at Maison et Objet in Paris, the unmissable trade show of the sector. It was dizzying. The dream was becoming real.
But we were swindled. We lost everything.
We could have stopped there. We did not. We started over, with new partners this time, a healthy and solid partnership. We rebuilt.
Then came COVID. Paradoxically, that period was what allowed us to clarify everything. We needed to fly on our own wings. We left our partners and founded Voglio Bene on 23 September 2020.
Success was immediate. Within a few months, the brand truly existed: a clear identity, a coherent universe, customers who came back.
Voglio Bene is now present in more than 300 boutiques around the world. Our range today covers a broad spectrum of decoration and lifestyle: decorative objects, cushions, wall hangings, curtains, bed linen, candles, notebooks, stationery, luggage, pouches, fashion accessories, matches. Products meant to be beautiful, accessible, and worthy of the world they embody.
Baroque art, the sacred, street art, urban mysticism, it has been our language since day one. And we are not done speaking it.
Today, Voglio Bene is a family adventure. Our two sons have joined the company, each in their place, one across the whole technological side, the other on the brand's image. With them came a new breath, and projects that should carry Voglio Bene a significant leap forward. What we have built since those first Montpellier markets, we hope to one day hand over to them. Not as a burden, but as what it has always been: a love story for art, passed on.



















